Street artist Angus has teamed with Upfest to show his support to #InTheNipOfTime, the campaign led by One For The Boys to increase awareness of male breast cancer

As October marks Breast Cancer Awareness Month around the world, One For The Boys have launched a campaign to remind everyone men get breast cancer too. In response to the campaign, Angus’s art on North Street shows everyone’s favourite Dad – Peter Griffin from Family Guy – checking his nips.

From Monday 24th October, In the Nip of Time is specifically calling on men to check themselves and stand up and say something in the nip of time.

“Men don’t just get man boobs they can get breast cancer too, so when you’re thinking about copping a feel, cop a feel of yourself” – Samuel L Jackson

One For The Boys

Led by Samuel L Jackson, chairman of One for The Boys, men across the globe will be encouraged to post videos and photos of themselves having a feel of their man boobs while persuading friends and family to do the same.

Every year nearly 60,000 people are diagnosed with breast cancer in the UK, and while it’s rarer for men – there are still hundreds of men who are affected every year; 1 in every 140 people who get breast cancer are male. Although more women get cancer, more men are dying from it.

“Early detection can save your life and that’s why I’m here today” – breast cancer survivor Richard Roundtree

In the campaign film, Samuel L Jackson warns men to stay alert: “Men don’t just get man boobs they can get breast cancer too, so when you’re thinking about copping a feel, cop a feel of yourself.

“Don’t be the strong, silent type, if unsure, say something.”

Early detection

Speaking up, is exactly what Shaft star, Richard Roundtree did. He was in Costa Rica, shooting a film when he noticed a lump in the shower – he is now a 25+ years breast cancer survivor – and has filmed a series of short videos talking about his experience and his tips for men as part of the campaign.

Roundtree, explains “Because of early detection, which is my mantra, early detection can save your life and that’s why I’m here today.” He added “If I hadn’t been on top of my physical self – who knows.”

Spot the signs

One For The Boys is working hard to unite men in the fight against cancer, arming them with the knowledge and understanding to spot the signs and say something early so they have the best chance of beating it.

Sofia Davis, founder, One For The Boys commented: “We want to get men talking about cancer, bust the myths and change their attitudes towards their health.

“By raising awareness that it’s not just about the pink ribbon, we’re calling on guys to pay more attention to their bodies and speak up when they spot a problem through arming them with the knowledge they need to notice when something might be wrong.”

Not sure how to spot an abnormality? One For The Boys have provided a handy infographic:

One For The Boys

Follow how men around the world are supporting the campaign and get involved yourself by using the hashtag #InTheNipOfTime and following One For The Boys on Twitter and Instagram @One4TheBoys and Facebook www.facebook.com/one4theboys

www.onefortheboys.com