The rumours are true.  Domestic Gods now score the most ‘Man Points’ in Bristol.  Yes, Bristolians are most impressed by homemaking skills when it comes to the measure of modern manhood.

Slaters menswear launches a search for inspirational local men to be recognised at the Measure of a Man awards show on the opening night of its Bristol store, hosted by Question of Sport Team Captain Matt Dawson MBE on 27 April.

Our Survey Says

So which traits do Bristolians find most attractive in their ideal man?

Home is definitely where the heart is for Bristolians with being a good cook (85%) and hands-on dad (83%) voted the most attractive traits in men.

The survey also reveals that 42% of South West women opt for kind and considerate men above cheeky chaps (23%) or rough and ready lads (7.5%). With looking dapper in a suit (77%) voted more attractive than physical strength (69%), Slaters is set to be a popular addition to Union Street, offering an impressive range of suits and totally free alterations.

This expertise is sure to be welcomed as one in four local men have no idea what their chest or inside leg measurement is! Men over 55 are the most likely to know their measurements, while 18-25 year olds are least likely to, which is surprising as the survey revealed that this youthful age group is the most likely to cite ‘dapper’ as the most attractive style for a man.

The survey was commissioned by Slaters menswear to launch a search for inspirational local men to be recognised in The Measure of a Man Awards, set to be hosted by Matt Dawson MBE at the opening of Slaters’ Bristol store on Wednesday 27 April.

“We look forward to celebrating inspirational guys at the Slaters Measure of a Man Awards.”

Paul Slater, Managing Director of Slaters says: “We look forward to celebrating inspirational guys at the Slaters Measure of a Man Awards, providing them a VIP experience and making them the stars of our opening night, hosted by Matt Dawson MBE. The store will be open to shoppers all day, with the awards kicking off at 6pm. To celebrate our arrival, we’re offering 30% off* every purchase until Monday 2 May.”

Nominate your Favourite Man

To nominate an amazing father, charity fundraiser, inspirational teacher, or any other man (or boy) you feel deserves to be recognised in the Slaters Measure of a Man Awards, simply visit www.slaters.co.uk/measureofaman or nominate via Slaters Facebook page or Twitter page by 22 April (details below).

“We are a one stop shop for everything from suits and formal hire to casualwear and denim.”

Ten finalists will be invited as guests of honour at the Measure of a Man Awards, modelling a Slaters suit which they will take home after they’ve walked the catwalk. A judging panel of local heroes will select one finalist as Bristol’s Ultimate Measure of a Man and they will be presented with an additional bundle of prizes including their Slaters suit, a hot air balloon ride from Bailey Balloons, a gift pack from The Bristol Beer Factory, a half day Bristol Adventure Experience from Red Letter Days and a one night stay at the Berkeley Square Hotel.

Paul Slater continues: “Our survey revealed that people in the South West say their clothes shopping pet peeves are bad customer service, lack of variety and expensive price tags. With unrivalled, award winning customer service we are a one stop shop for everything from suits and formal hire to casualwear and denim. There’s something for every sartorial style and every budget at Slaters, with suits starting from £49 to £450, including popular designer labels.”

When it comes to celebrity fashion inspiration, Golden Balls himself David Beckham scored overwhelmingly as the most stylish British male according to the people of the South West, followed by fellow suit fans Daniel Craig and Idris Elba.


For more information:  www.slaters.co.uk
Measure of a Man Awards:  www.slaters.co.uk/measureofaman

Twitter: @Slaters1973
Facebook:  www.facebook.com/Slaters1973/