Channel 4 is planning on locating its new creative hub at Bristol’s new waterfront quarter, Finzels Reach – leasing 3,200 sq ft on the second floor of the Fermentation Buildings.

The hub will be a base for key creative decision makers supporting Channel 4’s relationship with the production sector – with a particular focus on supporting genres strongly represented in the South West, Wales and Midlands. Commissioning departments represented in the new hub will include: drama, factual, popular factual – as well as creative diversity, supporting on and off-screen diversity. It will also have additional supporting operational roles.

The negotiations with developer Cubex were led by CBRE on behalf of Channel 4, with Knight Frank and Savills acting on behalf of Cubex. “We looked at a number of different sites in Bristol, but the Fermentation Buildings stood out for us as offering both a great location at the heart of the city in reach of transport links, and an historic industrial building with superb facilities on hand for our staff,” said Jonathan Allan, Channel 4’s chief commercial officer. “We’re on track and incredibly excited to be opening our creative hub in the city this autumn.”

Peter Walford, director at Cubex, added: “We are thrilled that Channel 4 has chosen Finzels Reach as the new home of its creative hub. This move is hugely significant for the city, far beyond the size of the hub itself, and testament to its thriving television and production industry. This comes after other creative companies including BDH and OUTLAW announced their move to Finzels Reach, paving the way for the creation of a creative and media business hub within the quarter.

“We have paid careful attention to nurturing a thriving community within this once forgotten part of the city, and it’s fantastic to see the area now coming into its own.”