Flexible working specialists Flexology have helped one of Bristol’s most high-profile marketing and communications agencies to launch a new culture of flexible working.

Expert consultant and recruiter Kristal McNamara has spent the past three months working with Proctor + Stevenson (Proctors) to design a flexible working system for the company’s 70 staff.

The new culture, the product of three months of consultancy and planning at a leadership and team level, is aimed at improving retention and productivity at Proctors, giving employees more autonomy to manage their own time and workload.

Staff will be able to set their own working hours, for example coming in early or late to improve their commute, by extending their lunch breaks or by working from home more often.

In the meantime, Flexology will work on a recruitment drive to fill available positions at Proctors with new staff attracted by the appeal of a more fluid working culture.

Monthly measurements will review and monitor the new system, with continual improvements implemented through an agile approach of quick, regular changes, if necessary.

Ms McNamara said: “Our work with Proctors offers the perfect demonstration of the varied benefits of embedding a flexible working culture.

“We are excited to implement tangible improvements to the working life of everyone in the organisation,  and look forward to helping Proctors find more talented employees who can join their great teams, working flexibly and focusing on delivery for clients, rather than the hours they work.”

Flexology is based in Berkeley Square in Clifton and was set up in March 2017 by Ms McNamara and her business partner Shelley Snelson.

The company has a double specialism: consulting with businesses to develop a flexible working culture; and placing staff into flexible roles at a senior professional level.

Last year the company saw a 402% increase in turnover as more employers across the South West came to terms with the changing world of work and adopted more flexible working practices.

Ms McNamara said: “Organisations across the board are recognising that those which don’t embrace a flexible mind set will fall behind others in terms of their productivity, profits and the quality of the people they recruit.

To find out more, visit: flexology.co.uk

Main image: Kristal McNamara of Flexology and Caroline Beardkins of Proctors