A new app concept, Huggg, which enables people to send friends a comforting coffee or celebratory drink at the tap of a button, is using Bristol and Bath as its UK launchpad

Available for free in the app store, Huggg has partnered several much-loved brands including Friska, Turtle Bay, Be At One, Byron and Society Café to offer carefully selected items from their menus as ‘hugggs’.

Users download the app and can use it to send ‘hugggs’ to friends, family, colleagues or anyone else they feel deserves a treat, selecting which food or drink item is best suited each time, whether it is a thankyou dinner, a birthday cocktail or a cheering cappuccino.

“There are points in life where a message alone doesn’t say enough, and a little extra thoughtfulness would go a long way,” said Paul Wickers, Huggg co-founder and CEO.

“Huggg is such a great and easy way to let someone know you’re thinking of them – whether it is as a thank you, a birthday message or simply because you’re feeling generous, sending someone a huggg is guaranteed to bring a smile to their face.”

After signing into the app, users can buy and send ‘hugggs’ wherever they are, instantly, via their mobile. 

Huggg co-founder Alice Cox added: “A huggg is perfect when you want to do something more meaningful than texting someone or leaving a message on their Facebook wall.

“If you want to thank someone for helping you out with something or cheer them up during a tough week, surprise them with a steaming hot cappuccino huggg. It is easy, fun and instantaneous.”

Huggg was conceived in 2014 when then-banker Paul Wickers was researching the greeting card market for a deal. It occurred to him what an antiquated concept a paper card was and he began thinking about what could replace the card in the digital age.

While pondering what would bring happiness for a similarly minor cost, an idea struck him.

Working with Alice, Paul has developed Huggg into a simple user-friendly app which adds an entirely new dimension to instant messaging. The pair used insights into the psychology of thoughtfulness to construct Huggg, striking a balance between immediacy, generosity and thoughtfulness.

Funding was raised through private investment in 2015, with the help of two founding investors, Stephen Jones and Matthew Hunt, who had the vision to back the idea based solely on some early visual-only prototypes.


In September 2016 the technology was ready, more investment was raised and Paul moved with Alice into new offices in Bristol.

Now ready to launch initially across Bristol and Bath, with plans to roll it out nationally in the next few months, the team are confident their hard work has paid off.

“We want to make generosity easy and we couldn’t have chosen a better place to launch this concept than Bristol – voted the UK’s kindest city in 2016,” said Paul.

For more information, go to huggg.me